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Good Life Initiative

Behavioural Change

Changing public attitudes and behaviour are essential for the transition to a low carbon and sustainable society.


My research has involved understanding how and why decisions are made and the willingness and potential to change consumption choices to achieving sustained attitudinal and behavioural change.


I have undertaken a number of action-based research initiatives at the regional and local level.


The learning from each initiative has allowed me to build, refine and develop approaches and tools for effective public engagement on a range of environmental issues.


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