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    The lifestyles we lead are the different personal actions that allow us to differentiate ourselves from others. In order to meet climate change emission targets and avoid dangerous, uncontrollable climate change, we will all be required to adopt more  greener lifestyle which minimises the use of natural resources, the production of waste and carbon emissions and does not threaten the needs of future generations.

     

    Reducing the Community Carbon Footprint

    A Targeted Social Marketing Approach to Pro-Environmental Behavioural Change

     

    Community-level initiatives will play a key role in meeting greenhouse gas reduction targets. This paper examines the experience gained in applying a targeted social marketing approach to foster local-scale community pro-environmental behavioural change in the City of York, UK. This involved determining the neighbourhood carbon footprint, identifying residents that had access to appropriate infrastructure and were receptive to green issues. Six community teams were recruited from the selected neighbourhoods and provided with information, advice and mentoring on how to reduce their carbon footprint over a six-month period. A statistically significant reduction in carbon emissions was achieved. Each participant achieved a mean reduction in their carbon footprint of 2.0 tonnes of CO2e/year. The largest reductions were achieved in the areas of shopping and home energy. In addition, it helped to foster community spirit. Based on the experience gained from implementing this approach, a cost-effective model of community engagement is proposed.

    Publications

    York Green Neighbourhood Challenge

     

    The aim of the Challenge
    was to achieve a measurable reduction in household
    carbon emissions, raise public awareness of low carbon
    lifestyles and foster community cohesion.

     

     

     

     

     

     

    The Neigbourhood Carbon Footprint of York

     

    The aim of the study is to determine the carbon footprint of York residents and show how this varies throughout
    the city.

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    Farmer Frank and Butcher Bill.jpg
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    Polly Don't put the kettle on.jpg
    Polly Don't put the kettle on.jpg
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    new-6.jpg
    Dalek.jpg
    Dalek.jpg
    Tree Planting.jpg
    Tree Planting.jpg
    bishopthorpe.jpeg
    bishopthorpe.jpeg
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    frie-compost-large.jpg
    photocall-180.jpg
    photocall-180.jpg
    organic_delivery.jpg
    organic_delivery.jpg
    footprintcalculationsin millfield580.jpg
    footprintcalculationsin millfield580.jpg
    Recycling.jpg
    Recycling.jpg
    Green Streets cover photo.JPG
    Green Streets cover photo.JPG
    Photo0123.jpg
    Photo0123.jpg
    Farmer Frank and Butcher Bill.jpg
    Farmer Frank and Butcher Bill.jpg
    lCFLs1.jpg
    lCFLs1.jpg
    Polly Don't put the kettle on.jpg
    Polly Don't put the kettle on.jpg
    new-6.jpg
    new-6.jpg
    Dalek.jpg
    Dalek.jpg
    Tree Planting.jpg
    Tree Planting.jpg
    bishopthorpe.jpeg
    bishopthorpe.jpeg
    frie-compost-large.jpg
    frie-compost-large.jpg
    photocall-180.jpg
    photocall-180.jpg
    organic_delivery.jpg
    organic_delivery.jpg
    footprintcalculationsin millfield580.jpg
    footprintcalculationsin millfield580.jpg
    Recycling.jpg
    Recycling.jpg

    Paper